A proposal for COPAP

Know the goods.
Finance the trade.

COPAP buys from producers and sells to buyers around the world. It trades forest products, petrochemicals and polymers. It also has its own finance company, Ossiano Capital. This proposal explains what we learned about your industry, what we see missing, and how we can help more buyers and partners find COPAP.

Prepared by Mashed Avocado for the COPAP leadership team · October 2026

The film

Trade, then and now.

What we understood about your industry

Your customers buy reliable supply.

Producers want to sell large amounts and get paid quickly. Buyers want the right product, on time, with time to pay. The trader stands in the middle. The trader serves both sides and takes the risk.

RISK 01
Price risk

The trader owns the goods while they travel. If the price drops, the trader loses money.

RISK 02
Credit risk

The buyer pays later. If the buyer does not pay, the trader loses money.

RISK 03
Logistics risk

Ships, ports, storage and customs. If there is a delay, the trader pays the extra cost.

RISK 04
Performance risk

If a buyer cancels, the trader must sell the goods to someone else. This needs product knowledge.

Trading alone earns little

The profit on each trade is small. Traders earn more from the services around the trade: storage, delivery, credit and processing.

Big companies are growing

Large traders are buying smaller distributors and factories. New factories sign deals with only a few large partners. Producers choose partners they can see and check online.

Trade routes keep changing

In 2026, the Strait of Hormuz closed and new tariffs started. Plastics and pulp now travel on different routes. Buyers want partners who can still deliver on time.

The companies you compete with

Nine companies. The same business.

All nine buy from producers and sell to manufacturers in other countries. They are different in size and in what they sell.

CompanyHead officeWhat they tradePeopleRevenue
Tricon EnergyHouston, USChemicals, plastics, fertiliserNot publishedUSD 14.0B2025
CNGNew York, USPulp, paper, packaging4,200+2026USD 8B2022
Kolmar GroupZug, SwitzerlandPetrochemicals, energyAbout 300USD 5B to 8B
CellMarkGothenburg, SwedenForest products, chemicals, recycling9842025USD 4,006M2025
VinmarHouston, USPetrochemicals, plastics1,500+2026USD 4B2026
ManucharAntwerp, BelgiumChemicals, steel, plastics3,0002026About USD 2.6B2026
SnetorParis, FrancePlastics, chemicals450+2025Nearly EUR 2B2025
ROXCELVienna, AustriaPaper and board, own mills1,1002026EUR 1,022M
RavagoLuxembourgPlastics, recycling10,0002026Not published

We collected these numbers from public sources, such as company websites and trade news. They are approximate. Each company counts in its own way, so please use them as a guide only.

COPAP trades in the same products. COPAP also has a dedicated finance company: Ossiano Capital.

What is missing in the market

Where COPAP can stand out.

The echo chamber

Companies talking to themselves

We looked at the LinkedIn pages of these companies. Most posts are about the company itself: its managers, its events, its staff. The company's own people like the posts. These posts tell customers very little.

Customers and partners choose a trader for the value it brings. AI search tools work the same way. They show the sources that explain and teach. A post that only says how good a company is gives them nothing to use. The company that teaches will be found.

Source: our review of each company's LinkedIn page and website, 28 September 2026. Follower numbers as LinkedIn shows them, rounded.

No one shares market knowledge

None of these companies publishes regular market reports on its own website. The first company to do this well becomes the expert that buyers listen to.

Product knowledge plus finance

COPAP knows the products and has its own finance company. If a buyer fails, COPAP can sell the goods to someone else. This makes COPAP's finance safer. COPAP can tell this story clearly.

Everyone talks about size

Most companies talk about how big they are. Few talk about speed, personal service or mid-sized buyers. COPAP can lead on these, and on Latin America, the Middle East and PVC.

AI is already reading

Buyers now use AI tools to search for suppliers. These tools read company websites. None of these companies writes for them yet.

How the future is changing

Buyers choose before the first phone call.

For many years, sales worked through calls, meetings and trade fairs. This is changing fast, and it will keep changing. Companies must change with it.

AI tools search all the time

Buyers and producers use AI tools to search and compare suppliers, day and night.

AI makes the first list

People still close the deal. But AI tools now make the first list of suppliers. They choose from what they can read about each company.

The numbers have changed

Likes and followers show attention. What matters now: are you found, are you trusted, and does it lead to sales?

Old numbers

  • Followers
  • Likes
  • Email opens
  • Views

New numbers

  • Named in AI answers
  • Found in the right searches
  • Real sales conversations
  • Deals supported
What we offer

We help buyers find and trust COPAP. We help your team sell.

Four parts work together. Your team stays in charge and approves all our work.

We write what the market needs to know

Trade routes, prices, risks, products and how trade works. Every piece answers a real question from a buyer, a producer or a partner. We show COPAP's people and results when they help explain this. We already do this for Ossiano Capital. There, a market research article brings the most search visits and the most AI mentions.

Those who know where trade began can see where it is going.

Mashed Avocado for COPAP